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<title>Luxist - Comments for Bernie Ecclestone Capitalizes on Mugging with Hublot Ad</title>
<link>http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</link>
<description>Luxist Comments for Bernie Ecclestone Capitalizes on Mugging with Hublot Ad</description>
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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Comments on Bernie Ecclestone Capitalizes on Mugging with Hublot Ad]]></title><link>http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</link><guid isPermaLink="true">http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</guid><description><![CDATA[Buy a Hublot and someone might beat the cr*p out of you to steal it.<br><br>That might backfire.  I wouldn't want to own something that would beat or kill me to steal.]]></description><dc:creator><![CDATA[reallytorkedoff]]></dc:creator><pubDate>Dec 8th 2010 6:07PM</pubDate></item><item><title><![CDATA[Comments on Bernie Ecclestone Capitalizes on Mugging with Hublot Ad]]></title><link>http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</link><guid isPermaLink="true">http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</guid><description><![CDATA[Wow, I mangled that last sentence, didn't I?<br><br>Also, did you notice that "F1 King Power"  could be read differently with the low resolution of this picture?]]></description><dc:creator><![CDATA[reallytorkedoff]]></dc:creator><pubDate>Dec 8th 2010 9:44PM</pubDate></item><item><title><![CDATA[Comments on Bernie Ecclestone Capitalizes on Mugging with Hublot Ad]]></title><link>http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</link><guid isPermaLink="true">http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</guid><description><![CDATA[Seems both misguided (why would I want a watch people will beat me up for?) and very distasteful. I'd rather get a Zenith, Vulcain or IWC and remain bruise-free.]]></description><dc:creator><![CDATA[Alex C]]></dc:creator><pubDate>Dec 8th 2010 7:19PM</pubDate></item><item><title><![CDATA[Comments on Bernie Ecclestone Capitalizes on Mugging with Hublot Ad]]></title><link>http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</link><guid isPermaLink="true">http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</guid><description><![CDATA[The marketing thesis is the robbers knew the value of, and specifically went after, his watch.  <br><br>Would Hublot have shown a picture of his burial plot if he would've been killed?  "Hublot, a watch to die for."  (excuse the dangling preposition)]]></description><dc:creator><![CDATA[jasonfgd]]></dc:creator><pubDate>Dec 8th 2010 7:19PM</pubDate></item><item><title><![CDATA[Comments on Bernie Ecclestone Capitalizes on Mugging with Hublot Ad]]></title><link>http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</link><guid isPermaLink="true">http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</guid><description><![CDATA[I understand your points, it is shocking. Obviously all luxury brands get attention. But let's put it in perspective, it is not a year long campaign, going to be published only once in two publications. They want a buzz, they got it.<br>Obviously will generate many comments, some might think it is funny, so might think it is terrifying. Advertising is sometimes all about being controversal, it is risky to think outside of the box, but it makes people react/think/debate, I like it.]]></description><dc:creator><![CDATA[Marie]]></dc:creator><pubDate>Dec 8th 2010 7:41PM</pubDate></item><item><title><![CDATA[Comments on Bernie Ecclestone Capitalizes on Mugging with Hublot Ad]]></title><link>http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</link><guid isPermaLink="true">http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</guid><description><![CDATA[How about "Hublot, a watch for which to die"?<br><br>No more dangling preposition.<br><br>It's still the wrong message, though.]]></description><dc:creator><![CDATA[reallytorkedoff]]></dc:creator><pubDate>Dec 8th 2010 9:44PM</pubDate></item><item><title><![CDATA[Comments on Bernie Ecclestone Capitalizes on Mugging with Hublot Ad]]></title><link>http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</link><guid isPermaLink="true">http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</guid><description><![CDATA[The idea of the ad is great. But the message is wrong. It puts the thieves in a sympathetic position (sort of like, "can you blame them?"). Instead, I'd have turned it around and put the focus on Ecclestone. Here are some other phrases that could've been used (note, these are just of the top of my head):<br><br>To show the dedication of an owner to the brand<br>"I'd go through anything to hold onto my Hublot." <br><br>To show off the watch's durability using a familiar phrase:<br>"Both of us can take a lickin' but we'll still keep tickin'"<br><br>or figure out a way to play on the Shakespeare quote: "Time is the justice that examines all offenders.”<br><br>$.02]]></description><dc:creator><![CDATA[mm]]></dc:creator><pubDate>Dec 8th 2010 9:09PM</pubDate></item><item><title><![CDATA[Comments on Bernie Ecclestone Capitalizes on Mugging with Hublot Ad]]></title><link>http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</link><guid isPermaLink="true">http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</guid><description><![CDATA[ I admire the kick a$$ man! He has the true spirit! ]]></description><dc:creator><![CDATA[garzacapitalist]]></dc:creator><pubDate>Dec 8th 2010 9:29PM</pubDate></item><item><title><![CDATA[Comments on Bernie Ecclestone Capitalizes on Mugging with Hublot Ad]]></title><link>http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</link><guid isPermaLink="true">http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</guid><description><![CDATA[I think it's amazing the amount of news coverage this ad has had. It's another great example of the power of advertising. I hope it helps them in the long run. <br><br>Here's another good article about the topic: <a href="http://morethanbranding.com/2010/12/13/hublot/" rel="nofollow">http://morethanbranding.com/2010/12/13/hublot/</a>]]></description><dc:creator><![CDATA[Lee]]></dc:creator><pubDate>Dec 13th 2010 11:20AM</pubDate></item><item><title><![CDATA[Comments on Bernie Ecclestone Capitalizes on Mugging with Hublot Ad]]></title><link>http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</link><guid isPermaLink="true">http://www.luxist.com/2010/12/08/bernie-ecclestone-capitalizes-on-mugging-with-hublot-ad/</guid><description><![CDATA[I admire that Ecclestone has the courage to put his face like that on an ad, but I am also quite happy that this happened to him. He does not care for the sport (F1) and is willing to cancel the best places (Monaco, Montreal) in hopes to get more money. I cannot say I like him.]]></description><dc:creator><![CDATA[Bruno]]></dc:creator><pubDate>Dec 13th 2010 3:46PM</pubDate></item></channel></rss>