InterContinental Launches Luxury Boutique Brand in Asia-Pacific

by Carrie Coolidge (RSS feed)
Dec 7th 2010 at 10:31AM

InterContinental Hotels Group (IHC) has opened a Hotel Indigo, its upscale boutique brand, in downtown Shanghai, China.

"The decision to introduce Hotel Indigo into China demonstrates our commitment to the booming hotel industry here while taking our leadership position to the next level," says Keith Barr, managing director of IHG Greater China.

Hotel Indigo Shanghai on the Bund, is first Hotel Indigo to open thus far in the region. Centrally located at the southern end of the Bund, sitting directly on the Huangpu River front, Hotel Indigo offers a unique space that adds to the local neighborhood and culture in a creative, sustainable fashion. The 184-room property on waterfront property features spectacular views of the historic Bund, Yu Gardens and the ultra modern Pudong new area, all first-class dining, entertainment and shopping destinations.

Gallery: Hotel Indigo opens in Shanghai

The 31-story hotel features an indoor pool, a 24-hour fitness center and 180 guest rooms (including 23 suites). It has two restaurants including Char, an up-scale steakhouse situated on the top three floors of the hotel.

Hotel Indigo offers guests an unique hotel experience by providing the local design and intimate service. As a member of IHG's brand family, its guests can enjoy the benefits of IHG's guest loyalty program, Priority Club Rewards. With 52 million members worldwide, Priority Club Rewards is the industry's largest guest loyalty program.

Every Hotel Indigo property is specially designed to reflect the culture, character and history of the surrounding neighborhood, with its story reflected through local works of art, furniture, fabrics and locally sourced materials. Though only six years old, the brand has already experienced great success and rapid growth, giving guests an inimitable lodging experience that, beyond offering stylish decor and personalized service, immerses them in intriguing locations.

Four more Hotel Indigo properties are set to open in Asia-Pacific in the next three years, including locations in Xiamen, Taipei, Hong Kong and Bangkok. Reservations for Hotel Indigo can be made online or by calling (877) 270-1392.

Tags: boutique hotel, China, Hotel Indigo, intercontinental, intercontinental hotels group, luxury hotels, Shanghai, travel