Louis Vuitton to Open its First Travel Retail Store at South Korea's Incheon International Airport

by Noah Joseph (RSS feed)
Dec 6th 2010 at 7:02PM

Louis Vuitton has received a number of inquiries encouraging them to open a travel retail outlet, but the French luxury brand has rejected each and every one of them. Until now, that is, as incoming reports state that the iconic marque will open its first airport location at Korea's Incheon International Airport in the second half of 2011.

The decision to green-light the landmark location was reportedly made after LVMH chairman Bernard Arnault personally visiting Incheon to see its signature Airstar Avenue duty-free mall. The South Korean market remains a vital one for Louis Vuitton, which continues to out-sell rivals such as Gucci and Coach in the northeast Asian country. The store at Incheon is expected to attract travelers with an appetite for luxury from Japan, Singapore, Hong Kong and mainland China as well.

Tags: airstar avenue, duty free, incheon, incheon airport, incheon international airport, koea, korea, louis vuitton, lvmh, seoul, south korea, travel retail

Filed under: Luxury Shopping

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fusedentropy Dec 7th 2010 2:25PM

There is an LV store in the Narita Airport, along with Hermes, Bulgari, and others - I guess the only difference is that Korea gets an Outlet store, versus a non-outlet?

What is the difference?