La Sirena Cigar Launch Party in New York City
The world just got a new cigar! I've been waiting for this launch for months, having first heard about it last winter. And, if ever there was an open secret in the cigar industry, this was it. The La Sirena line of cigars, manufactured at Don Pepin Garcia's My Father Cigars factory and distributed by Miami Cigar & Company, is the latest bold and powerful Nicaraguan stick to take a place on tobacconists' shelves. It is unmistakably a Pepin creation, with rich flavors and the sort of kick that inveterate cigar smokers are bound to appreciate.
La Sirena was launched at a dinner in its honor held last week at De La Concha in Manhattan. "Full house" was redefined, as customers packed themselves into the Sixth Avenue retail establishment ... while more than a dozen others made it no further than the waiting list. Even with Cigar Aficionado's Big Smoke going on at the same time, the presence of Nestor Miranda, Janny Garcia and Arielle Ditkowich demonstrates the excitement that had built around this product. And, Pete Johnson of Tatuaje Cigars stopped by to offer his regards (and announce with De La Concha General Manager Ron Melendi that the store would begin carrying Johnson's Tatuaje cigars).
[photos by Steve Zak Photography]
For Ditkowich and De La Concha, this launch had a bit of extra meaning. Ditkowich has been the model at De La Concha's cigar dinners for three years, making the launch party a bit more exciting for everyone involved. As the band played behind the counter and guests chomped into their steaks from Uncle Jack's Steakhouse, she worked the room, explaining the product and getting the store's regulars and new visitors into the mood to cut and light.
Beyond the new product launch, the entire Nestor Miranda collection was celebrated, with Art Deco and Dominicanos among the cigars featured at the dinner.
Disclosure: I attended this event as a guest of De La Concha. My opinions are my own, and I would have paid to go if not offered the opportunity to attend as I did.
Beyond the new product launch, the entire Nestor Miranda collection was celebrated, with Art Deco and Dominicanos among the cigars featured at the dinner.
Disclosure: I attended this event as a guest of De La Concha. My opinions are my own, and I would have paid to go if not offered the opportunity to attend as I did.
