Prada Launches World's First Customizable Sunglasses

by Jared Paul Stern (RSS feed)
Dec 2nd 2010 at 11:02AM

In time for the holiday season Prada is introducing the world's first customizable sunglasses, providing fashionistas with the opportunity to transform a classic pair of Prada shades into a gift that is truly unique. The PradaPrivate collection sunglasses feature two removable plaques on each temple featuring letters, numbers and a variety of symbols including hearts, stars and skulls. Thanks to the uniquely engineered and patented system, one can substitute the detachable symbols on the arms of the glasses with others bought either at the same time or at a later date. The frames are available in black, white and tortoiseshell in both men's (above) and women's styles starting today exclusively at Sunglass Hut and Prada boutiques in Milan, Rome, Venice, London, Paris, New York, Las Vegas, Hawaii, Dusseldorf, Hong Kong and Shanghai.

Gallery: PradaPrivate Sunglasses