Boston Beer Launches Champagne-ish Beer
The Boston Beer Company is launching a sparkling beer called Infinium this month in time for holiday parties.The champagne-like beer is the result of a two-year partnership with Germany's Weihenstephan Brewery. The drink will be packaged in 750 milliliter bottles with 10.3 percent alcohol by volume – or twice the amount of a typical beer.
Boston Beer is making the beer available at this time of year in an effort to court Christmas shoppers. The Infinium beer will sell for a suggested retail price of $20.
This is the South Boston-based company's first champagne-like beer. The beer will share both the Samuel Adams and Weihenstephan logos, and will be brewed at both companies' breweries.
