For The Disorganized And The Hyper-Organized: A Product From Porsche Design: The Lean BriefBag Brings Order To The Workplace

by Susan Kime (RSS feed)
Nov 30th 2010 at 3:01PM

Here is another product from Porsche Design in Zell am See, Austria. Originally created for Porsche Design business consultants, who must be the most organized people on earth, this product became accessible to the rest of us just last week. The price is $570.00, and this is without the VAT tax, which in Germany, runs between 7-19% of the total price --a bargain for people whose briefcases are repositories for odd receipts, napkins, gum wrappers, and the like.

Called the Porsche Design P2150 2.2 Lean BriefBag, it was created on the lean management principle, whose goal is avoid all kinds of wasted space. In this case, the idea is to allow only what is actually needed to be placed inside the BriefBag. My long-deceased grandmother always used to say, A place for everything, and everything in its place. Had she been alive today, she might have worked for The Porsche Design studio, because if anything defines their lean principle, this old saying does.

The concept of the new briefcase stems from a precise analysis of traditional business luggage and its actual uses, as well as its NON-functional uses. The disadvantages were identified as overfilling with unnecessary tools -- oversized notepads, too long and heavy computer cables, too big inner pockets, too many small compartments for unspecified items. In short, ordinary briefcases often contain far too much irrelevant effluvia. The Porsche Design consultants understood this, and created a special system that ensures the user to see if his/her personal requirements are all present: for example, if one of the three pens provided is missing, a colored marker on the loop provided for it draws his attention to its absence. When traveling, passports and tickets are immediately accessible in one of the large outer pockets designed for the purpose.

The P´2150 Roadster 2.2 Lean BriefBag also contains a second, removable meeting bag. This has plenty of space for a laptop and documents, making it ideal for meetings. And there is one more functional detail too: an extra bag for technical accessories such as your download cable, mouse, and thumb drive.

Carrying this idea further, the advisers and bag designers at Porsche Consulting and Porsche Design precisely defined the packing process and developed concrete recommendations for the bag's contents. "With the design for the lean briefcase, we wanted to transfer our experience as business consultants to a tool that would be used by managers every day. After we launched the prototype, purely as a study, in our customer magazine, many of our readers wanted to order the bag and the sooner the better. That is why we are thrilled that our sister company, Porsche Design, has developed the prototype and brought it to market," said Eberhard Weiblen, Chairman of the Management Board at Porsche Consulting GmbH.

Tags: briefcase, holiday gifts, holiday gifts for men, luxury briefcase, P2150 Roadster 2.2. Lean BriefBag, Porsche Briefcases, Porsche Consulting, porsche design, Porsche Design lean BriefBag, Porsche Design Studio, Porsche Luggage

Filed under: Gadgets, Men's Style

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Reader Comments (Page 1 of 1)

rozer Dec 2nd 2010 4:06AM

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rozer Dec 2nd 2010 4:07AM

Peter Anthony Dec 6th 2010 3:03PM

This product is interesting as a functional briefcase, but it occurs to me that it would be most useful as an illustration of Lean Manufacturing to teams implementing Lean Management for the first time. Compare this item to a standard briefcase and laptop bag, and challenge teams to come up with new efficiencies inspired by this contrast.

Peter Anthony, CEO, UGN Inc.