All Modern.com HGTV's John Gidding Challenge You to Unleash Your Chic Side

by Jonathon Ramsey (RSS feed)
Nov 30th 2010 at 11:01PM

AllModern.com and John Gidding, from the HGTV show Curb Appeal: The Block, are on the lookout for a living room to transform. The Unleash Your Chic Side Challenge will take the poor, huddled loungers and end tables that you've been hoping to relocate to the center of the Earth and replace them with the kinds of modern, millennial pieces that live on the other sides of storefront windows.

The grand prize is a $25,000 makeover featuring decor from Gus Modern, Herman Miller, Missoni Home, Blomus, ET2 Lighting and Inhabit, with John Gidding personally designing the reappointment. Second place is $2,000 in "modern accents and accessories," and third place is half again the same. Just for entering, however, you get 10% off your next AllModern.com purchase.

This is the hard part – or not, depending on the state of your living room: head over to www.allmodern.com/chic and tell the most gripping-yet-brief tale you can about how a modern update to your living room will help you unleash your chic side. Virtual operators are standing by to take your submissions until February 15th, 2011. And if you win, have us over for tea, please...

Gallery: AllModern.com and HGTV Unleash Your Chic Side