Bottega Veneta BVX Watch

Luxury handbag and accessories maker Bottega Veneta will soon release their first watch called the BVX. The brand which prides itself on "brandless" styles, offers mostly bags with no brand logo on them. The idea is for them to be a "brand in the know," offering clues to true insiders as to the maker of the bags - but simply presenting themselves as good looking items to everyone else. It is an approach that has worked for Bottega Veneta.

The same ethos holds true for the BVX watch. The strap of the watch is in the same woven leather style as many of the brand's bags. The dial contains no branding or badging. Above I include an image of one of the brand's bags next to the watch for comparison's sake. The watch strap is quite well done - offering the woven pattern with a solid siding to prevent against wear. The watch case itself is in PVD black toned titanium and has an interesting dial from a design perspective. The dial color is a sort of matte brown (they call it "brunito"), with white dot style indicators and large conical hands. There is a large black "screw" that appears to be located on the sapphire crystal where the hands connect in the center of the watch case.

Specifically intended to be a unisex watch, the case is 41mm wide. Design is well, a bit odd for my tastes, but it certainly is distinctive and easy to read. Bottega Veneta likes their products to be ambiguous in terms of their luxury stature. Meaning you don't know whether the items are expensive or not when you see them. True enough it is difficult to determine that the BVX timepiece is a luxury item. The best hint is knowing that inside the watch is a Girard-Perregaux made GP4500 automatic movement with a solid gold rotor. Girard-Perregaux is said to make most of the watch actually. The Swiss watch brand has been working with other fashion brands as of late, as I recently mentioned them being the official watch maker of Ermenegildo Zenga. Price for the Bottega Veneta BVX watch will be $14,600 and available starting next month.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.