Crane & Co. To Sell Cards At Walmart

by Deidre Woollard (RSS feed)
Nov 24th 2010 at 10:01PM

Many of the high-low collaborations we see are in the fashion arena but fine stationery company, Crane & Co. is taking a cue from those partnerships. It has announced a new multi-year agreement with greeting card company American Greetings Corp. to produce a greeting card collection called Perfectly Said by Crane & Co. Gifts & Decorative Accessories says that the line will be launched in Wal-Mart exclusively. Cards will be printed on higher grade paper stock with a number of special finishes. There are plans to potentially extend the line beyond Wal-Mart.

Tags: crane co., greeting cards, holiday cards, wal-mart, walmart