The Fashion Statement: Lanvin for eBay, I mean H&M
Yeah, I did it. Early Saturday morning, I hauled myself out of bed and headed downtown to stand outside in the freezing cold for hours...just to get my hands on a Lanvin for H&M dress. I was in Washington, D.C., and that was good, I thought. The collection was going to be in only one store in the D.C/Maryland/Virginia area. Still, I'd have better odds at F. Street, NW, than on 5th Avenue in New York or the Bev Center in L.A.
An H&M saleswoman told me that the store would open by 8 a.m. and if I got there between 5 a.m. and 6 a.m., I should be okay. I arrived at 6 a.m. and was within the first 80 people. Not bad, I thought. I'll definitely get my hands on the dress I want. This is totally worth it.
Just before 8 a.m., they handed out colored wristbands and canvas gift bags containing a Lanvin for H&M scarf. Very nice. Each color wristband would allow 20 people at a time to shop the collection. They'd have 15 minutes. I was in the fourth group which would get me in by 9 a.m. Security everywhere. Very organized. Impressive.
Then the doors opened and, literally, all hell broke loose. Like Supermarket Sweep, people rushed the back corner where the collection was cordoned off, got through the metal barricades and started grabbing. The guards insisted nobody got in before their appointed time. But by the time order was restored and I got in, the collection was completely gone. I actually did walk away with a dress but only because it was too small for someone else.
H&M ostensibly enforces "a limit of purchasing a maximum of two pieces per product, i.e. not more than two sizes or pieces per product per customer." They're most likely trying to discourage people from flipping the merchandise for a profit. Lot of good that did them. I saw an army of guys walk out with armloads of dresses, T-shirts and shoes. You're telling me they're preparing for a New Year's Eve party?
Sure enough, Lanvin for H&M is a hot ticket on eBay. Page after page is filled with dresses and T-shirts. At the store, most dresses were tagged $199. On eBay, "buy it now" options are reaching $700!
As a Facebook friend put it: Lanvin should have just created a collection for eBay.
Did any of you go? Tell us your Lanvin for H&M story.