San Franciso MoMA Explores "How Wine Became Modern"

by Michael B. Dougherty (RSS feed)
Nov 23rd 2010 at 6:01PM

Wine's journey in the US, from its validation at the Judgment of Paris to its current celebration in film, design, and travel, is charted in a new exhibition, "How Wine Became Modern," at San Francisco's MoMA.

Running through April 17, 2011, the show examines the attendant culture that sprung up around wine, during the past 30 years, as its popularity skyrocketed. This includes everything from wine's influence on art and design, its effect on architecture, and the mainstream acceptance of concepts like provenance and terroir. Viewers are lead through a series of rooms, beginning with a photo-mural of the 1976 Judgment tasting, by New York architecture firm Diller Scofidio + Renfro, and on through exhibits of soil samples (to explain terroir), wine bottle labels, and glassware. There's also a survey of significant wine-related architecture around with the world, with projects from marquee names like Frank Gehry, Santiago Calatrava and Herzog & de Meuron.

The culmination of "How Wine Became Modern" is a "smell wall," where seven flasks of actual liquid provide an education in nosing and the shifting culture of wine terminology.

Tags: architecture, design, exhibitions, How Wine Became Modern, Judgment of Paris, media, museums, san francisco, SFMOMA, wine

Filed under: Wine

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