San Franciso MoMA Explores "How Wine Became Modern"
Running through April 17, 2011, the show examines the attendant culture that sprung up around wine, during the past 30 years, as its popularity skyrocketed. This includes everything from wine's influence on art and design, its effect on architecture, and the mainstream acceptance of concepts like provenance and terroir. Viewers are lead through a series of rooms, beginning with a photo-mural of the 1976 Judgment tasting, by New York architecture firm Diller Scofidio + Renfro, and on through exhibits of soil samples (to explain terroir), wine bottle labels, and glassware. There's also a survey of significant wine-related architecture around with the world, with projects from marquee names like Frank Gehry, Santiago Calatrava and Herzog & de Meuron.
The culmination of "How Wine Became Modern" is a "smell wall," where seven flasks of actual liquid provide an education in nosing and the shifting culture of wine terminology.