<?xml version="1.0"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
<title>Luxist - Comments for Fortune Brands Breakup Would Put Premium Spirits Brands In Play</title>
<link>http://www.luxist.com/2010/11/22/fortune-brands-breakup-would-put-premium-spirits-brands-in-play/</link>
<description>Luxist Comments for Fortune Brands Breakup Would Put Premium Spirits Brands In Play</description>
<image>
<url>http://www.luxist.com/media/feedlogo.gif</url>
<title>Luxist</title>
<link>http://www.luxist.com</link>
</image>
<language>en-us</language>
<copyright>Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only.</copyright>
<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Comments on Fortune Brands Breakup Would Put Premium Spirits Brands In Play]]></title><link>http://www.luxist.com/2010/11/22/fortune-brands-breakup-would-put-premium-spirits-brands-in-play/</link><guid isPermaLink="true">http://www.luxist.com/2010/11/22/fortune-brands-breakup-would-put-premium-spirits-brands-in-play/</guid><description><![CDATA[Now it's more official. It is apparent that Fortune is going to sell of their brands and probably will have to be broken up between 2 or 3 companies. The value of most will depend on what aquiring companies envision for each brand in their portfolio and how much they are willing to invest.]]></description><dc:creator><![CDATA[Gil Solnin]]></dc:creator><pubDate>Dec 8th 2010 10:05PM</pubDate></item><item><title><![CDATA[Comments on Fortune Brands Breakup Would Put Premium Spirits Brands In Play]]></title><link>http://www.luxist.com/2010/11/22/fortune-brands-breakup-would-put-premium-spirits-brands-in-play/</link><guid isPermaLink="true">http://www.luxist.com/2010/11/22/fortune-brands-breakup-would-put-premium-spirits-brands-in-play/</guid><description><![CDATA[Breaking the company into three pieces doesn't go far enough. It needs to be smashed into smithereens: <a href="http://merriamassociates.com/2010/12/fortune-brands-sum-not-greater-than-whole/" rel="nofollow">http://merriamassociates.com/2010/12/fortune-brands-sum-not-greater-than-whole/</a>]]></description><dc:creator><![CDATA[ldmerriam]]></dc:creator><pubDate>Dec 9th 2010 12:15AM</pubDate></item></channel></rss>