Flavio Briatore to Open "Billionaire's Square" in Dubai

by Jared Paul Stern (RSS feed)
Nov 11th 2010 at 9:01PM

Italian playboy Flavio Briatore, (above, with his much younger lingerie model wife Elisabetta), has signed a deal to open a new Billionaire's Square complex in Dubai catering to those with unapologetically extravagant tastes. Building on the success of Briatore's Billionaire club for the super-rich on Sardinia's swank Costa Smeralda, the $150 million Billionaire's Square development will be constructed on the site of Dubai Media City's Palladium entertainment venue. The complex will include a boutique luxury hotel, a Billionaire Bar and Grill along with several other restaurants and bars, a VIP fitness club and a boutique selling items from Briatore's ostentatious Billionaire Couture line, maker of items like a $50,000 crocodile skin umbrella. The project is expected to be completed by the end of 2011. As my colleague Deirdre Woollard reported last year, Briatore's colorful career as a Formula 1 impresario linked to supermodels like Heidi Klum and Naomi Campbell came to an end in the wake of a race fixing scandal.

Tags: billionaire, Dubai, Flavio Briatore, Formula 1, luxury hotels, playboy, Sardinia, UAE, wealth

Filed under: Luxury Travel & Hotels, Real Estate Developments, Wealth

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tuscannetusa Nov 12th 2010 11:29AM

Thank goodness Heidi Klum moved on to become a super successful business woman, mother, and wife of Seal. Naomi Campbell has been humbled too, transforming herself in the right direction. For Briatore, there is no hope! Time stops for no one, not even him or 'Playboy's' Hugh Hefner! True wealth resides in the heart and soul. One thing's for sure, when it's time to depart this world that $50,000 crocodile skin umbrella will be left in the dust. Who honestly wants to be remembered for having created squares of unapologetic ostentacious wealth? Then again, who said that Briatore even cares.