Helena Christensen Stars In W London Promo Film

Enigmatic actress and model Helena Christensen is the star of a short film made by W Hotels to tease London's new Leicester Square, W London. Christensen plays fictitious guest Alex Worthington who has a dark little "meet cute" with Adam, a mysterious brooding stranger played by male model David Gandy. It's a step above some of the other short film brand promos I've seen in that it appears to have a story rather than just a collection of music-video-like vignettes. The film, titled, "Away We Stay" was written and directed by Edoardo Ponti and is a bit of a nod to the 1966 classic Blow Up produced by Edoardo's father Carlo Ponti. The hotel isn't the star here but it forms a nice backdrop to the glamorous story which showcases London's chicer side.

[via Breaking Travel News]