Bacardi Launches Rock Coconut Infused Rum
Marketing jargon? Hardly. What sets Bacardi Rock Coconut apart is the combination of coconut juice with rock melon, a fruit indigenous to India and Africa. The combination of the two flavors, according to Bacardi, gives the new Rock Coconut rum a crisp, smooth taste.
Mix it with coke or pineapple juice for an especially zesty cocktail, or try Barcardi's iPhone app for other mixing suggestions.
The new addition joins the expanding range of Bacardi flavors including razz, peach red, grand melon, big apple, torched cherry, dragon berry and of course the existing coconut flavor. Suggested retail price comes in under $14 for a 750 ml bottle, also available in 50, 200 and 275 ml bottles as well as 1 and 1.75-liter sizes.