Bacardi Launches Rock Coconut Infused Rum
Coconut rum is nothing new. Bacardi themselves have been making it for ages, after all, never mind the competition. But this isn't regular coconut rum. It's Bacardi Rock Coconut. Marketing jargon? Hardly. What sets Bacardi Rock Coconut apart is the combination of coconut juice with rock melon, a fruit indigenous to India and Africa. The combination of the two flavors, according to Bacardi, gives the new Rock Coconut rum a crisp, smooth taste.
Mix it with coke or pineapple juice for an especially zesty cocktail, or try Barcardi's iPhone app for other mixing suggestions.
The new addition joins the expanding range of Bacardi flavors including razz, peach red, grand melon, big apple, torched cherry, dragon berry and of course the existing coconut flavor. Suggested retail price comes in under $14 for a 750 ml bottle, also available in 50, 200 and 275 ml bottles as well as 1 and 1.75-liter sizes.
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Reader Comments (Page 1 of 1)
Mike Nov 6th 2010 12:53AM
Tried this the other day and was NOT impressed. As a mixologist, I'm a huge fan of coconut for its flavor complexion. However, this spirit did not mix well, and tasted extremely artificial.
I prefer coconut vodka-based mixed drinks (most notably Ciroc Coconut) for the mixability.
Jordan Nov 20th 2010 4:22PM
I find BACARDI ROCK COCONUT to be quite the opposite. I am a mixologist myself and I found the liquid to be extremely smooth and mixable. You can take the clear superior difference that sets quality rums apart from the cheap over priced vodka (Ciroc Coconut) thats nothing more than Popov infused with Coconut.