Frette Opens Bloomingdale's Shop In A Shop

by Deidre Woollard (RSS feed)
Nov 4th 2010 at 12:01AM

Luxury textiles house Frette has opened a Frette shop-in-shop at Bloomingdale's 59th Street store in New York City. The boutique offers a place to pick up the popular Edmond Frette bedding, the more relaxed line targeted at the younger, aspirational customer with a lower price point (components for a standard bed are in the $400-$450 range). The sub-brand, which launched last year, pays homage to Italian style with black and white geometrics and exotic animal prints. The Bloomingdale's shop also features bedding from Frette's hotel collection. Frette currently has shop-in-shops in Bloomingdale's Dubai as well as Harrod's in London, Lane Crawford in Hong Kong, Printemps and Bon Marche in Paris. Check out more images from the Bloomingdale's shop in the gallery below.

Gallery: Frette at Bloomingdale's on 59th Street