Hublot iPhone App Review
Hublot has recently released their own iPhone app. Not exactly late in the game, Hublot seems to have wanted to take some time to develop they app and imbue it with a lot of functionality (as well as the core Hublot brand themes). Hands down, my favorite aspect of the application is a sort of augmented reality feature that lets you preview how their watches will look on your wrist. Starting with an impressive selection of their timepieces to choose from, you take a picture of your wrist along an outline of an arm, and then place the watch on your wrist. It gives you an amazingly real perspective of what a watch would look like if you wore it, and the system is simple and easy.
Other good features in the app are technical information for many of the brand's watches, as well as 360 degree displays of several Hublot timepieces that were taken on a special camera in-house at Hublot. Hublot further has developed a game that is based on the fact that mechanical watches need to be wound, and a "testing" mode where you can use the functions of a few Hublot watches, that also show the correct time as taken from your iPhone's internal clock.
Gallery: Hublot iPhone app
The included game is amusing, and has you shaking the phone to keep a "power reserve indicator filled." Good thing power reserves on actual Hublot watches last MUCH longer. Hublot uses an internet connect function to have you compete against other players, the best of which can win prizes. The problem is that you must register with Hublot to play the game, and cannot play it without offering to them some information. I would recommend to Hublot to let people play the game without registering, but giving them the option to so if they want to join in the competition and contests.
Of course the app has a feature to show you nearby Hublot retailers using the location of you phone, as well as other information about where to get Hublot watches. It would have been good to include pricing information, but few brands do this. Which is interesting because in Switzerland prices must be shown in shop windows by law. If you are interested in getting an Hublot timepiece, or are a fan of the brand, the app is a comfortable (and free) addition to your iPhone app collection. The interesting features keep your attention on the app long after you'd have deleted most others, and with some refinement, Hublot can have an app that will really provide a lot of people positive messages about the brand and offer existing Hublot watch fans a way of incorporating their feelings in to their phone.
Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.