H&M's Lanvin Video Sneak Peek

by Deidre Woollard (RSS feed)
Nov 2nd 2010 at 10:02PM

Fast fashion retailer H&M released a video sneak peek of the much anticipated Lanvin line. We first heard back in September that Lanvin and its creative director Alber Elbaz would be working with the brand. Since then fashionistas have been excitedly waiting until the magic date of November 23 when the line will pop up in stores. The video preview of the Lanvin Heart H&M Collection showcases ruffled dresses in deep shades on beautiful women who cavort about a rather strange hotel. Behind it all is the charming, bespectacled Elbaz who sits behind a desk scribbling away while Lanvin-hungry women pay him homage.

H&M has done collaborations with a variety of designers over the past several years, tapping everyone from Karl Lagerfeld to Stella McCartney and even Madonna. Given the deluge of fashion designers working with brands like Target, H&M and TopShop, some fashion fatigue has set in but it seems like people are very enthused about the Lanvin line, which looks like it won't disappoint.

Tags: h and m, hennes and mauritz, lanvin