Jacob & Co. Epic II Watch Re-launch

by Ariel Adams (RSS feed)
Oct 29th 2010 at 12:00PM

Jacob & Co will relaunch itself in 2011. In addition to new pieces, the brand will re-release some existing models, but with perhaps some new colors. The hope of course is that people unfamiliar with their designs preciously will notice the many faces the brand has. I will be honest that until recently I only thought of the brand as having mostly multicolored watch dials with geometric shapes and 5 time zones. Now with Yvan Arpa leading the direction of product and design, Jacob & Co. is set to break new ground. But pieces like the Epic II show that Yvan Arpa has some nice existing designs to work with.

Here he does the watch in black and red (also available in yellow). The interesting watch looks like something he would design, being in PVD black steel and 47.5mm wide. Though it did predate Arpa. It has a base Swiss ETA 2894-2 automatic chronograph movement. The subdial hands incorporate the Jacob & Co. character nicely with the different shape. The dial itself is a thick carbon fiber. While the hands don't really match the watch design super well, they are very easy to see. Overall, the Epic II is a pretty neat watch and will fit the more chic, forward-design thinking personality that Arpa will give the brand when the world sees its new face in 2011.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: 2011, epic, II, jacob co, red, watch