The Classicist: Etiqueta Negra Launches 'Classic Cars' Collection

by Jared Paul Stern (RSS feed)
Oct 25th 2010 at 9:01AM

This season Argentina-based design house Etiqueta Negra, known for its modern take on masculine, equestrian and sporting style, is launching a new men´s collection inspired by one of our favorite things: classic cars. The company's Classic Cars Collection features casual wear such as sweaters, t-shirts, jeans, down vests and leather jackets characterized by clean lines and neutral colors - black, white and dark gray - with a touch of yellow in the detailing designed to evoke traditional motor racing livery. The sporty and sleek pieces range in price from $40 to $1,200 for a leather motorcycle jacket.

"I've had a passion for automobiles since I was a child and am an avid car collector," explains the label's founder Federico Alvarez Castillo. "This appreciation for beautiful cars has played a central role in the design and aesthetic of Etiqueta Negra as a brand from its inception. It was only appropriate to integrate the vehicles into the design of the clothes." Etiqueta Negra, which means "Black Label", is committed to impeccable craftsmanship and the highest quality fabrics, from Pima cotton to fine denim, cashmere and merino.

They also offer a line of leather shoes designed exclusively for them by Casa Fagliano, the Argentina-based maker of Prince Charles' bespoke polo boots. Prices for the princely footwear begin at $2,500 a pair. Etiqueta Negra also sponsors a polo team in Argentina called Ellerstina, ranked as one of the country's best, which serves as the mascot for its Polo Team Collection comprised of chic sporting classics. Both collections are now available in the company's stores, including the recently opened New York outpost. The stylish spaces (above) are decorated with vintage leather luggage, racing helmets and handmade riding boots set against a background of dark wood paneling, iron beams, black and white photography and vintage-inspired industrial lighting.

Gallery: Etiqueta Negra Classic Cars

The focal point of each location is a rare classic car or motorcycle from Alvarez Castillo's extensive private collection, including vintage Ferraris, Maseratis and Alfa Romeos; the New York store has a 1938 Alfa Romeo 158 on display. A Miami branch opened recently with London and Paris scheduled to follow shortly. With the addition of a women's line, the brand has garnered some celebrity fans including Jake Gyllenhall, Sienna Miller, and Argentina's infamous soccer icon, Diego Maradona. This year Etiqueta Negra was also selected to dress the Argentine national soccer team for the World Cup.

Tags: Alfa Romeo, Argentina, car, classic cars, equestrian, Etiqueta Negra, Ferrari, horses, leather, luggage, Maserati, mens style, motor racing, motorcycle, New York, polo, Prince Charles, Sienna Miller, sporting