Marks & Spencer Does Wine in a Glass

by Rigel Celeste (RSS feed)
Oct 23rd 2010 at 10:01AM

As if boxed wine and mini-bottles weren't controversial enough now we have wine packaged in individual glasses. Marks & Spencer debuted the individual serving sizes called "Le Froglet" in the UK this summer and has now started offering them in Hong Kong at their M&S food shop in Wanchai. A sign that they're doing well? Perhaps. M&S reports that more than one glass is sold every minute.

Although the glasses are, of course, not really glass. It took 18 months of development to come up with the design, which includes a plastic wine glass, a leak-proof paper top, and even "inert filling technology" to keep the wine from being exposed to oxygen inside the packaging. The single-serve glasses are geared to impromptu picnickers or people who want just one glass with dinner and according to the WSJ they actually taste better than expected, as long as you don't let them sit too long after opening. Le Froglet comes in three flavors, Shiraz, Rosé, and Chardonnay, for about $5 each.

Tags: marks and spencer, wine

Filed under: Wine

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Reader Comments (Page 1 of 1)

Wilbur Oct 24th 2010 10:22AM

This is a really good idea but the price needs to come down to compete. In M&S stores right next to these you have full bottles of equivilent quality wine for the same price as a single cup of this. Perhaps it was a good idea that Dragons Den declined to invest, for now.

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