La Maison du Chocolat to Celebrate its 20th Anniversary in New York
La Maison du Chocolat will celebrate its 20th anniversary in New York with a red carpet event called "La Nuit du Gâteau" (Cake Night).
La Maison du Chocolat, a Luxist Awards' nominee for Best Chocolate, will host this special evening dedicated to pastry and chocolate on Wednesday, the 3rd of November from 7:00 pm to midnight at the chocolatier's 1018 Madison Avenue location. The tasting of desserts and pastries will be open to the public and free of charge. The event, which will also feature live jazz music, will be held rain or shine under a tent along the sidewalk in front of the boutique.
"Its going to be an evening dedicated to pastry," says Nora Hovanesian-Mann, director of La Maison du Chocolat USA. "It will be an opportunity to taste and discover."
Pastries will be the highlight of the event, including samples of its all-time classics to its latest creations, such as chocolate tarts, macarons, lemon pound cake and its delicious pistachio ice cream. There will also be sneak previews of many new creations such as the classic La Maison Mousse au Chocolat (to be introduced in the U.S. in 2011), the Salvador Cake, the delicious sTARTElette and the launch of the acclaimed La Maison du Chocolat eclairs in New York in celebration of the company's 20th anniversary. Gilles Marchal, La Maison du Chocolat's Master Pastry Chef, Chocolatier and Creative Director, will be attending the event.
Simultaneously, the two other La Maison du Chocolat boutiques in New York---at 30 Rockefeller Center and 63 Wall Street, will be open from 7:00 pm to 9:00 pm offering tastings of desserts and chocolate pastries to all visitors.
La Maison du Chocolat has continued its commitment to be the reference for chocolate in the luxury market. It is recognized for its savoir-faire and for the excellence and subtle balance of its creations. The company sets itself apart from other chocolatiers in a number of ways, perhaps none more important than the incredible detail paid to the component parts of its chocolates. La Maison du Chocolat's team combs through plantations in South America and Africa; they study not only the cacao beans, but various vintages and the differences between them.
La Maison du Chocolat has locations in Hong Kong, London, Tokyo and Cannes, in addition to seven locations in Paris and three in New York. Its chocolates are also available at Neiman Marcus and from La Maison du Chocolat's online boutique.