Ralph Lauren Women's Flagship Opens on Madison Avenue
Ralph Lauren has just opened his luxurious new women's flagship store (above) in New York at 888 Madison Avenue, which now stands as the feminine counterpart to the company's redesigned men's flagship in the historic Rhinelander Mansion across the street, which The Classicist covered in detail a few weeks back. The 22,000-sq-.ft. store, reminiscent of the grand Beaux-Arts architecture of the early 20th Century, is dedicated to Lauren's Women's and Home collections and also features the designer's first domestic Watch & Jewelry Salon. The stately four-story building offers Ralph Lauren Collection, Women's Black Label, Blue Label, Double RL, RLX Ralph Lauren and Home merchandise, along with a range of exclusive products including fine jewelry, made-to-measure women's suiting and Collection sleepwear. While nothing equals the magnificence of the Rhinelander Mansion, the new women's store is a graceful companion to be sure, not to mention larger than its sibling by some 6,000-sq.-ft. At the boutique's official opening the other night Lauren was given the Key to the City by New York Mayor Michael Bloomberg in recognition of his contributions as a designer, business leader and philanthropist.
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Reader Comments (Page 1 of 1)
retaildesigner Oct 30th 2010 2:10PM
Ralph Lauren has once again predicted the future of retail in America. The new store manages to be beautifully historic and breathtakingly modern at the same time, and its easy command of interior design iconography and ornamentation in the pursuit of the image of permanence, quality, luxury, modernity, and sophistication is unparalleled on Madison Avenue, in either direction. Suddenly the arrogant modernist emporia on either side look more than a bit sad and frumpy, like all those "cool" dimly lit "architectural" nightclubs from a few years back, suddenly in dire need of a facelift. Lauren has always understood the power of interior design to support a lifestyle, imagined or otherwise, but this new building sets a standard that will be envied (and, no doubt, emulated) everywhere. It's astonishing.