Beverly Hills to Launch Official City Fragrances

Beverly Hills has long stood out as a city all about beauty and glamour and now it's planning to take that reputation and bottle it up in physical form by launching its own line of fragrances. The official City of Beverly Hills fragrance line includes three scents that are meant to "evoke what life is like for the Beverly Hills woman." "Must Have" represents spontaneity, energy, and sunshine, "Rodeo" evokes the glamor of red carpet events, and "Iconic" is inspired by the sexy, soft, playful vibe of Beverly Hills nights.

No word yet on what scents each fragrance will actually be made up of but the line was created by Swiss perfumiers specifically for the city and pains were taken to ensure flowers local to the Beverly Hills area were used, including wild rose, sweet pea, honeysuckle, peony and red cedar. Set to debut in department stores in January the three fragrances are only the beginning of a full-on beauty line that will become available slowly over 2011. Watch for men's cologne, hydration treatments and eventually cosmetics, all of which will feature the city's trademarked shield logo as part of their bottle designs.

The official City of Beverly Hills fragrances will retail for $120 each.