Beverly Hills to Launch Official City Fragrances
No word yet on what scents each fragrance will actually be made up of but the line was created by Swiss perfumiers specifically for the city and pains were taken to ensure flowers local to the Beverly Hills area were used, including wild rose, sweet pea, honeysuckle, peony and red cedar. Set to debut in department stores in January the three fragrances are only the beginning of a full-on beauty line that will become available slowly over 2011. Watch for men's cologne, hydration treatments and eventually cosmetics, all of which will feature the city's trademarked shield logo as part of their bottle designs.
The official City of Beverly Hills fragrances will retail for $120 each.