Piaget Finds A Spot On Bond Street With New Boutique Store
The Piaget boutique on Bond street for example is able to tell the whole story of the brand's current collection - which ranges from sophisticated to sporty men's pieces, as well as extremely artistic high-end jewelry watches for women. From a distribution perspective, such boutiques serve another potential purpose. As Richemont gears up more brands for online sales, boutique stores double as fulfillment centers for shipping product. This way, Piaget has a local distribution center for online sales made in the UK. This would not be possible or as simple with the traditional model that includes selling product to independent third-party retailers. As far as I know, Piaget is not yet a brand that is available for sale online, but given the direction sister Richemont brands are taking - it could very well be a reality sooner than later.
Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.