Just announced, Swiss Girard-Perregaux
(in the Sowind Group) and clothing/fashion designer Ermenegildo Zegna
have signed a 10 year contract whereby Girard Perregaux will design and produce timepieces for the famous men's fashion brand. The two most recently created a special Girard-Perregaux watch for Zegna that I discussed here
. The partnership sort of reminds me of the deal that Ralph Lauren made with the Richemont Group to produce high-end Ralph Lauren timepieces. Along with the high-status reputation that Girard-Perregaux timepieces have, the watches it will make for Zegna are to be equally luxurious and high quality. More than likely the watches will only be available in Ermenegildo Zegna stores. Look for the watches starting sometime in 2011.
Ariel Adams publishes the luxury watch reviews