ArtWeLove: A Great First Step for Aspiring Art Collectors
This is the exact concept I saw in action when I stopped by the ArtWeLove booth at the Affordable Art Fair to visit company founder Laurence Lafforgue.
Art We Love focuses on making works by high-caliber artists available to entry-level collectors. The archival pigment prints offered by the company are limited-edition reproductions of museum-caliber pieces from well-known artists who have agreed to work with Lafforgue to make the art luxury attainable to a broader constituency.
Now, about those prices ...
Before you balk at the word "affordable" on Luxist, consider the many ways that Art We Love can be perceived. Doubtless, it does offer a way for prolies like me to enjoy an otherwise unreachable experience. Yet, it also delivers a "user-friendly" route into a daunting market. It's easier to track stock prices than art values (even with the Mei-Moses Index), and the base of knowledge needed to get started isn't all that common. With Art We Love, it's possible to develop a feel for different artist and styles before committing serious capital.
Perhaps the most interesting way to use Art We Love that I encountered during the Affordable Art Fair is to help children develop a love of art. Pricier than posters of movies and athletes – and ostensibly more valuable – the Art We Love catalog enables collecting from a young age without the sort of expenditures that are more appropriate for adults. This actually did happen during the show.
I was eager to meet Lafforgue before the Affordable Art Fair, and I left her booth excited about the future of art collecting. Thanks to her efforts with a number of investment-grade artists, those who want to collect are no loner excluded by the art market.
[photo by Laurie DePrete]
Disclosure: Art We Love provided free access to the Affordable Art Fair with no expectation of coverage. The pass was only $20, and I was planning to pay to go anyway.