Persol Launches Limited Edition Steve McQueen Collection

by Jared Paul Stern (RSS feed)
Sep 24th 2010 at 4:02PM

Legendary Italian eyewear brand Persol is re-issuing the classic foldable sunglasses made famous by the great Steve McQueen. An updated version of the brand's 714 model in tortoiseshell fitted with the King of Cool's custom blue lenses will be available in exclusive Sunglass Hut stores nationwide for $360. McQueen first sported the now-iconic shades in 1968's The Thomas Crown Affair. In 2006, a pair of Persol 714s from the actor's personal collection sold at auction for $70,000. The new Steve McQueen collection will be limited to just 10,000 handmade pieces.

In addition to the blue crystal lenses, the new 714's have an updated folding mechanism and McQueen's signature emblazoned on the inside of the temple arm as well as on the elegant accompanying leather case. The special edition models go through ten additional production phases compared to the original model. In addition, Persol will be launching a new ad campaign for 2011 featuring classic pix of McQueen sporting his Persols, shot by photographer William Claxton.

Gallery: Persol Steve McQueen Collection

Tags: ad campaign, celebrity, Italian style, Italy, Persol, Steve McQueen, sunglasses, The Thomas Crown Affair

Filed under: Celebrity Shopping, Men's Style

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Reader Comments (Page 1 of 1)

Spectacular Bid Sep 27th 2010 10:42AM

They are wonderful sunglasses which are timeless and few knockoffs in the marketplace compared to Ray-Bans. They complimented Tommy Crown's look perfectly.