Marc Jacobs Launches E-Commerce Site
Marc Jacobs has overhauled its online presence, launching its first e-commerce site at www.marcjacobs.com. The new e-commerce site has a whimsical style that's clear from the landing page which features an attractive smiling avatar beckoning you in. The site, which combines illustration, photography and video was created by digital commerce agency CREATETHE GROUP, which has worked with Marc Jacobs since 2004. The website is designed to represent a physical Marc Jacobs store and has also been optimized for the iPhone and iPad. The brand decided to stock the virtual store with a small, curated selection of items picked by Marc Jacobs executives rather than everything Marc all at once. One of the most interesting parts of the site is the "world of Marc Jacobs" section which features the latest news, runway videos, ads but also video profiles of some of the many employees of the brand (employees also appear as avatars on the site, decked out in Marc Jacobs attire).
Gallery: Marc Jacobs Online