Bell & Ross Watches Now Available For Purchase Online In America

by Ariel Adams (RSS feed)
Sep 23rd 2010 at 7:01AM

Front-runner in e-commerce innovation for the luxury watch industry, Bell & Ross has opened its e-Boutique doors to US customers. Almost a year ago Bell & Ross opened up their e-commerce platform to European customers looking to buy the high-end watch brand's timepiece online. Now, as of late September 2010, customers in the US receive the ability to buy Bell & Ross watches and accessories online - direct from Bell & Ross.

At this time, most luxury watch brands do not allow online sales. Bell & Ross' approach to this was to sell online themselves, and use their retailer network for order fulfillment purposes. A few years ago it would have been heresy to suggest to major European brands to sell watches online. Now you can enjoy e-commerce solutions for brand such as Cartier, Longines, Bell & Ross, and more. Payment options at this time are only credit card (so you better be able to put $5,000 or more on your card in a single day). According to Bell & Ross, the US e-commerce model is the same that is being used in Europe - so it goes to show that the model Bell & Ross was experimenting with in Europe worked out well.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: bell ross, e-boutique, online, sales, store, watch, watches

Filed under: Timepieces / Watches

Subscribe to these comments

Reader Comments (Page 1 of 1)

Freshlife Sep 23rd 2010 3:52PM

I think that this move will diminish the brand. There is a romance with fine watches that can only exist with a little bit of haze around the brand. Part of the allure is not being able to get too much information from the manufacturer, to have to go to a physical store and ask what the prices are. Sure there are authorized vendors that already sell them online, but people always fall back into that haze with the third party (is it used, is this a good deal?, etc...). Having every single watch lined up with prices front and center completely cheapens the brand. Bell & Ross has always been in the lower end of the luxury watch market - this move will solidify that they remain there.