Crown Royal Sending Special Camo Gift Bags to Troops Overseas
Crown Royal's iconic purple velour bags have become a symbol unto themselves, but they're getting a dose of the camouflage treatment this year to honor our troops stationed overseas. The initiative will see the Canadian rye whisky distillers sending as many as 10,000 gift packages to American troops in Afghanistan and Iraq (amongst other global positions).
The packages include such personal items such as a toothbrush, razor and sunscreen, snacks and phone cards, all packed inside specially-designed purple camo versions of the iconic pouches. We're guessing that military procedures precluded them from sending actual bottles of whisky, which would undoubtedly be more thoroughly enjoyed, but the public can take part in the campaign – spearheaded by football coach and brand spokesman Jimmy Johnson – by buying bottles of the rye whisky packaged in the special purple-camo bags from their local liquor stores across the United States.