Stallone Sports Ltd. Edition Panerai in 'The Expendables'

by Jared Paul Stern (RSS feed)
Sep 12th 2010 at 10:02AM

In the past we've written about the special limited edition watches created by Panerai to celebrate the annual Panerai Classic Yachts Challenge sailing contests. Now one of the nautical timepieces has turned up in a totally different setting: on Sylvester Stallone's wrist in the new shoot-'em-up action flick The Expendables (above). This isn't just another example of pricey product placement, however; Stallone is a longtime Panerai fan who's credited with introducing the brand to the U.S., and the watch, a limited edition Luminor 1950 Regatta Rattrapante 44 mm, is his personal wrist candy. The split-second chronograph is coated in Diamond Like Carbon (DLC) for durability while sailing or fighting bad guys, and only 500 numbered examples were produced.

Tags: celebrity, movies, Officine Panerai, Panerai, regatta, sailing, Sylvester Stallone, The Expendables, watches, watchspotting, yacht