The Gap Collaborates with 10 Corso Como to Celebrate its Debut in Italy

by Carrie Coolidge (RSS feed)
Sep 11th 2010 at 10:31AM

An iconic American company is collaborating with an Italian design powerhouse with a co-branded line of T-shirts, sweatshirts and bags.

To celebrate its upcoming expansion in Italy, The Gap is partnering with 10 Corso Como to launch a limited edition collection in Milan, Italy during Milan Fashion Week. The collection will available at a temporary store on September 22 exclusively at 10 Corso Como.

The Corso Como Gap collection of tees, sweatshirts and bags will feature two themes on styles that are at the heart of The Gap's collections--the tee and the sweatshirt, as well as a series of matching cotton tote bags. One design features Corso Como's signature 'circles' graphic. The second designs features illustrations selected by the store's legendary founder, Carla Sozzani, from the work of American artist Kris Ruhs. The collection will be available in both men's and women's sizes.

Gallery: 10 Corso Como and The Gap

"T-shirts are Gap trademark as graphic sign is 10 Corso Como icon," says Sozzani. "Together they create a new identity. We are happy to welcome Gap in Italy with the opening of the temporary store."

The Gap will open Gap and Banana Republic stores in Italy in late 2010 as part of its long-term growth strategy. Expanding on the international appeal of its London and Paris stores, the company will open a 25,500 square foot Gap and Banana Republic flagship stores next door to each other in Milan's leading shopping area on the Corso Vittorio Emanuele with additional openings in other Italian cities, such as Rome to follow in 2011.

"As we prepare to launch Gap in Italy, it's an honor to be welcomed by Carla Sozzani and her store, that represents the best of fashion and culture in Milan," says Stephen Sunnucks, President, Gap Inc. Europe and Strategic Alliances.

10 Corso Como is a world-renowned Milan-based concept store that has previously collaborated with other market leaders to develop and promote products under the 10 Corso Como brand including Barbour, Lacoste, Dr. Scholl, Swatch, Coca Cola, Nokia, Paul Smith, Zippo and Ralph Lauren. 10 Corso Como's logo and co-branded products are created and sold exclusively at 10 Corso Como stores in Milan, Tokyo and Seoul.

Tags: 10 Corso Como, Banana Republic, Design, Milan, Shopping, The Gap, Tokyo