Sheraton Rolls Out Shine For Sheraton Spa Concept
Sheraton Hotels & Resorts has announced their new spa concept. Shine for Sheraton will debut in new properties worldwide and as a new spa solution for existing properties; it will be in 17 hotels by 2011. Germaine de Capuccini, a leading global spa and skincare brand, has been designated as the preferred product partner for Shine spas. According to a press release Sheraton has spent $6 billion in a "brand revitalization effort."
The spa offers five signature treatments: a massage, facial, body treatment, manicure/pedicure and a treatment for two. The brand's signature new spa offering is currently available at select hotels in China, Vietnam, the Maldives (shown above) and the Slovak Republic. The global roll out of Shine for Sheraton will continue with 12 openings scheduled over the next 15 months including the Sheraton Shanghai Hong Kou, the Sheraton Beijing Dongcheng and the Sheraton Yantai Golden Beach Resort followed by further expansion in North and Latin America. The spas will be decorated in warm creams, browns and burnished gold with accents of cobalt blue, tourmaline and coral using materials such as marble, onyx, mahogany, polished metal and glass.