Beauty By Clinica Ivo Pitanguy Expands Line, Gets New Look

For over forty years, Brazil's Dr. Ivo Pitanguy has been responsible for movie stars, royalty and politicians' new looks. Now his expanded skin care line get a face-lift of its own, just in time for New York's Fashion's Night Out.

Developed by Pitanguy at his Rio clinic and produced in Switzerland, Beauty by Clinica Ivo Pitanguy comprises a line of serums, creams and treatments meant to replicate the procedures performed at his South American headquarters. Products like the moisture imparting PreVious Rebalancing Formula and cleansing Dermomask employ natural extracts, were tested under rigid dermatologic and ophthalmologic controls, and contain no coloring or artificial scents. Starting this Friday, during the second Fashion's Night Out event, Beauty by Clinica Ivo Pitanguy will launch a new "Specifics" line, beginning with their Ultimate Eye Cream. Available exclusively at Bergdorf Goodman (and later at select Neiman Marcus stores), the cream boasts an innovative ceramide-peptide combination and white lupine extract to ameliorate the appearance of fine lines and sagging skin. As for the packaging, the Specifics line will be differentiated by its luxury inspired gold wrapping.

If you can't make it to Rio, or Pitanguy's private island, the new line will provide all of the good doctor's fabled benefits along with his most cherished product: discretion.