Shampoo Brand Insures NFL Player Troy Polamalu's Hair For $1 Million

by Deidre Woollard (RSS feed)
Aug 30th 2010 at 10:02PM

You've got to love a public relations stunt when it comes with a photo like this. Head & Shoulders has taken out a $1 million insurance policy on Pittsburgh Steelers safety Troy Polamalu's hair. Polamalu is a second year spokesperson for the brand. With Watkins Syndicate at Lloyd's of London, the world's leading insurance agency, Head & Shoulders created the first ever insurance policy to protect the player's hair for the entire NFL season.

"Head & Shoulders has gone above and beyond this year by insuring my Samoan locks for a cool $1 million. This reinforces that my full and thick hair is unstoppable," said Troy Polamalu in a press release. He has not cut his hair in over seven years. The hair even has its own website, Troyshair.com where fans of both the player and the hair can win prizes including a Super Bowl XLV VIP package.

Tags: celebrity endorsement deals, Head and Shoulders, head shoulders, lloyds of london, troy polamalu