Martin Scorsese & The Rolling Stones Rock Chanel's New Men's Fragrance [video]
Famed French fashion and luxury goods house Chanel has brought on legendary director Martin Scorsese to help promote its new men's fragrance, Bleu de Chanel. Scorcese has made a sexy new commercial for the scent starring actor Gaspard Ulliel with a soundtrack by the Rolling Stones, firmly positioning it as a cologne for the young, cool, rich and beautiful – or those who think all that can be found in a perfume bottle in any case. Marked by notes of citrus, vetiver, pink pepper, grapefruit, dry cedar, labdanum, frankincense, ginger and sandalwood, Chanel says Bleu "embodies that greatness of a man when he chooses to be free". To be specific, it smells "enigmatically seductive", reeking of "bold masculinity" and an "untameable, rebellious spirit." The collaboration follows other high-profile director–fashion label matchups, including David Lynch for Dior, Frank Miller for Gucci and Zoe Cassavetes for Louis Vuitton.