Jersey Shore's Millionaire "Situation"

by Deidre Woollard (RSS feed)
Aug 24th 2010 at 3:01AM

On MTV's "Jersey Shore" there have been a few break-out stars that have been cashing in. Snooki may get the most headlines but ab-flashing Mike "The Situation" Sorrentino is the one cashing in. Leslie Bruce of the Hollywood Reporter adds it all up and finds that the libidinous Lothario is actually a savvy businessman who could rake in as much as $5 million this year. The Hollywood Reporter quotes Sorrentino's manager, Mike Petolino of Gotham Entertainment who says that reality TV star has gotten many endorsement deals, television appearances and other business opportunities. As he puts it: "Our goal has always been to try to build a brand if the situation presented itself."

Sorrentino is earning close to $60,000 an episode for the filming of Season 3 and earns between $15,000-$50,000 for doing appearances. He has created a fitness video, "The Situation Workout" for getting his famous abs and promotes NoX Edge Supplement, a chewable supplement line distributed in association with GNC. And writers, get ready to cringe, he snagged a six figure advance from Gotham Books to pen his autobiography, "Here's the Situation." There's also a new vodka coming out, his rap song, endorsement deals with Vitamin Water and Reebok and he has a clothing line with Dilligaf (the acronym stand for "do I look like I give a ****"). Appearances in movies may not be far behind and the latest rumor has him on the upcoming season of "Dancing With The Stars." He may be easy to poke fun at but it's clear that "The Situation" doesn't care, he's laughing all the way to the bank. Let's just hope he's stashing some of that cash away, reality fame though heady, can be fleeting.

Tags: celebrity endorsement, celebrity endorsement deals, celebrity endorsements, dancing with the stars recap, Dilligaf, jewelry, mike sorrentino, mike the situation sorrentino, nox Edge, the situation