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Economy Spurs Knock-Offs of Lesser Known Brands

First the shoppers, then the retailers, and now the counterfeiters. It's official: the recession really is affecting everybody. The economic downturn hasn't exactly hurt the multi-billion dollar knock-off industry but what it has done is change the way counterfeiters do business. The usual victims, high-end retailers like Louis Vuitton, Gucci, and Coach, are being replaced by less expensive luxury brands like Samantha Thavasa, Anya Hindmarch, and Kooba. Smaller labels are appealing to counterfeiters for many reasons: they're easier to sell online, can often be priced higher, and because the designers run smaller operations they're less likely to trigger a lawsuit. One of the most common new tricks is to offer brand name bags at fairly small discounts, i.e. $190 for a $250 bag, on small but well-designed websites. The result is unwitting consumers who think they've found a good bargain on a genuine article and buy, often being none the wiser until it's too late.

Unfortunately there's not a lot that can be done as there will always be crooks out there looking to make a buck (and the internet is notoriously difficult to patrol) so your best bet is to always buy from reputable retailers you trust and to remember: if that bargain looks too good to be true it probably is.
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