Executives Want Flagship Luxury Sedans for Volvo and Cadillac

by Noah Joseph (RSS feed)
Aug 11th 2010 at 11:02PM

Remember when buyers looking for a full-size luxury sedan were limited to the German three? The BMW 7 Series, Audi A8 and Mercedes-Benz S-Class held the market all to themselves for many years. But these days the Lexus LS, Jaguar XJ, Maserati Quattroporte, Volkswagen Phaeton and Hyundai Equus are all vying for pieces of the same pie, and both Bentley and Rolls-Royce are making more accessible models. Now it looks like both Volvo and Cadillac could be looking for a slice of the action themselves.

The orders reportedly come from the very top in both instances. In Volvo's case, it's the Swedish brand's new chairman Li Shufu, of Chinese automaker Geely which recently acquired Volvo. In Cadillac's, it comes from General Motors CEO Ed Whitacre. Apparently both executives would like to see their prized luxury brands competing with the very best. And who could blame them?

Tags: cadillac, ed whitacre, geely, general motors, li shufu, volvo