Mido AD1 "All Dial 1" Watch

by Ariel Adams (RSS feed)
Aug 8th 2010 at 12:02PM

I was stressing myself out wondering why this watch was called the "All Dial 1," until I realize that in all likelihood, there is no meaning to the name. Ha! You foiled me again Switzerland. What fun life would be if Swiss watch names actually meant something half the time. Perhaps I am wrong? Mido, want to help me out a bit here? Inspired by Mido's watches from the past the AD1 offers some modern areas of interest, with traditional (for Mido), hands, and to an extent the case. What is modern? Well the dial (a bit) and just the way the entire design comes together. In fact, I would venture to say that this design is extremely polarizing. I can see plenty of people checking it out and concluding that it is less than pretty.

The case, which I believe is tapered a bit like a Louis Vuitton Tambour, is just over 38mm wide (medium at best), and steel with a rose gold PVD coating. Case is 100m water resistant and has a sapphire crystal. Inside the watch is a Swiss ETA 2836 automatic movement with a day/date complication. Price for the watch isn't too bad at $950. Let's see who bites.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: 1, ad1, all dial, mido, watch