The Kardashian Sisters Plan A New Clothing Line
The Kardashian sisters already have a chain of boutiques, a jewelry line and plenty of endorsements but now Kim, Khloe and Kourtney are taking their branding to the next level, partnering with international designer Bruno Schiavi and his apparel company, Jupi Corporation on a massive enterprise encompassing apparel, home and accessories. The first items will be a women's ready-to-wear collection, handbags, belts, wallets and lingerie. These products are expected to be in stores in 2011 in the US, Canada, United Kingdom, Australia and Germany. Plans are already underway to extend the brand into luggage, swimwear, shoes and kids fashion.
"The Kardashian sisters are an inspiration to women of all ages and loved for their sense of fashion and style. I am extremely excited to be working with Kim, Khloe and Kourtney across so many fashion categories – taking their brand to women in key markets around the world," said Bruno Schiavi in a press release. Schiavi is a reality television branding veteran. He has created a line of BL Body activewear inspired by NBC's hit weight loss show, "The Biggest Loser: and is also the man behind Dr. Rey of "Dr. 90210" fame's Shapewear range.