University of Monaco Offers Courses on Luxury

by Deidre Woollard (RSS feed)
Aug 4th 2010 at 8:00PM

Students at the International University of Monaco will be able to spend their time studying luxury. The university has created a masters degree program in luxury retail management. Brands including Gucci, Ermenegildo Zegna, Façonnable, Ralph Lauren, Loro Piana and Salvatore Ferragamo are involved with the courses which prepare students for retail careers in luxury boutiqes. The program begins with a study of the history of luxury and then moves into the particular management issues involved in operating a luxury store. The course will also include a tour of luxury companies and a seven-month immersion internship in a luxury boutique. Monaco remains one of the world's hub for luxury with streets stuffed with luxury boutiques and plenty of wealthy tourists and locals for students to practice their new luxury selling skills on.

The university already offers a masters degree course in luxury goods, a 10-month project that focuses on the business of luxury with courses like Managing Luxury Brands and Capitalizing the Luxury Venture.

[via BBC News]

Tags: luxury, luxury education, monaco