Rado Centrix Watches For 2010

by Ariel Adams (RSS feed)
Aug 1st 2010 at 12:02PM

If you haven't noticed, Rado has been engaged in a serious new brand push this year - trying to make themselves more relevant in the Western world. Any why shouldn't they? Rado is the quintessential ceramic watch brand, and ceramic watches couldn't be hotter. Rado really doesn't want you to forget that they were one of the main reasons ceramic watches are as popular as they are. While most brands are stuck on black or white ceramic, Rado offers more colors. These Centrix pieces (for men and women) are in a silver-toned ceramic.

The larger men's version has an automatic Swiss ETA movement, and a rather handsome appearance. The nice classy look is enhanced by the highly durable and long lasting ceramic case material. There are also Jubile models for women with mother-of-pearl dials and diamond accents. Available soon, these watches should have a starting price of about 570 euros.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: centrix, ceramic, rado, watch