Tequila Avion, New for the Private Jet Set

by Jared Paul Stern (RSS feed)
Jul 29th 2010 at 4:01PM

Ken Austin, Executive Vice Chairman of Marquis Jet, is launching a new ultra premium spirit called Tequila Avion for the private jet set. Austin attracted several million dollars in funding from investors including notables from the worlds of art and culture, business, technology, sports, lifestyle and luxury goods to get the new venture off the ground. Produced by fifth generation agave growers from among the finest Blue Weber agave found in the highest regions of Jalisco, Mexico, the tequila's distinct flavors are achieved through a combination of slow-roasting at lower temperatures to protect the natural flavors of the agave and an ultra-slow filtration process which creates an ultra-smooth taste profile. It's available in Silver, Reposado and Anejo varietals.

"I've always experimented and searched for a tequila that is smooth and has great character, whether I drink it neat or in a cocktail," Austin notes. "Over the years, close friends and business associates who were also passionate about tequila have joined me in this pursuit. We came to realize that if we wanted the ideal tequila – balancing exceptional taste, character and smoothness - we would have to create it ourselves. With the help of experts that understood our quest, that is exactly what we have achieved in Tequila Avion, a distinctive and defining new standard of quality and taste in tequila, or 'Taste Elevated' as we refer to it." Tequila Avion is now available at select locations including New York's Park Avenue Liquor Shop.

Tags: agave, Marquis Jet, Mexico, Park Avenue Liquor Shop, private aviation, private jet, spirits, tequila, Tequila Avion