Jewelry Company Plans New Shopping Channel
LuxTV Inc. will run the marketing and operations of LuxTV out of Gems TV's former headquarters in Reno, Nevada and the network will reach around 40 million households through distribution on the Dish Network, DIRECTV and cable stations. The National Jeweler article says that the new channel will target the Hispanic consumer which is interested in buying known jewelry brands but at a lower price. Next year, LuxTV plans to move into shoes, handbags and other accessories, focusing on on celebrity-endorsed lines. The station will also have special sales with celebrity/designer guest hosts to benefit the charity Operation Smile, a children's charity that treats deformities such as cleft lip and cleft palate worldwide. Zalemark has supported Operation Smile in the past raffling off jewelry to raise money for the charity.