"Million Dollar Listing's" Chad Rogers and The Chad Store
The Chad Rogers boutique was launched during Season 3 of the "Million Dollar Listing" show. Thus far, it's inventory has been limited to Chad's black shirts. When you pop the collar on the polo shirt, his trademark signature line "Talk is Cheap" appears, and the pocket is emblazoned with an embroidered Chad. Say, what's good enough for Ralph Lauren ... The collared polo shirt sells for $42; the V-neck T-shirt with the same Chad image and slogan, sells for $22.
Future items planned for sale include a Chad blow dryer and a Chad hairspray, and of course, the Chad locks. There is even a doggie sweater modeled by his co-star and partner Starla the chihuahua that says "Talk is Cheap." Starla modeled the sweater at an open house during last season's "Million Dollar Listing" show on Bravo. No price points have yet been set for this merchandise.
Chad says that his shirts actually played a big part in the "Million Dollar Listing" drama factor. In the final episode last season, co-star Josh Flagg threatened to throw Starla into the pool if Chad didn't "take off the shirt." Yup, the one and only.
Chad, while remaining mum on whether he will be returning for the show's fourth season which is currently filming, says he's been booked on a cruise as a guest lecturer on real estate and is continuing to work on a book. In the meantime, he's clearly mastered the idea that personal branding and the selling of ancillary products is a way to reap in money these days. Can we expect to see Josh Flagg's grandma offering tours to Poland?