Neil Lane Bridal Launches At Kay Jewelers

by Deidre Woollard (RSS feed)
Jul 21st 2010 at 1:01AM

Can red carpet jeweler Neil Lane draw more bridal shoppers to Kay Jewelers? The jewelry store chain has announced the launch of Neil Lane Bridal, a collection of 36 vintage-inspired engagement and wedding rings. The rings are designed by Neil Lane and hand crafted, assembled, and finished by skilled artisans, with diamonds that were selected by Kay. Prices start at $650 for a simple wedding band to $7,799 for a 14K white gold, two-carat total diamond ring and the rings are available online.

Neil Lane already has a wide following from those who have watched stars flaunt his creations at events like the Oscars. He also had designed many celebrity engagement and wedding rings and ends up on the Bachelor each season when it's engagement ring picking time.

The ring shown above is 1 1/5 carats total diamond weight set in 14K gold with milgrain finishes. It sells for $4,999.

[via National Jeweler]

Tags: bridal jewelry, diamonds, engagement rings, kay jewelers, neil lane, wedding